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13+ (YouTube Kids for younger)

YouTube: what parents should know

The default video platform for kids, where autoplay rabbit holes and comment sections create exposure and contact risks for young children.

9 advisories for YouTube

Priority guidanceA timely conversation, settings check, or safety step is recommended.OngoingRecent or continuing reports meet our evidence threshold.

Choking and pass-out challenges on video feeds

Videos may encourage children to choke themselves or hold their breath until they pass out. These behaviours can cause brain injury or death, and there is no safe way to try them. Ask whether your child has seen related content.

Relevant to:TikTokYouTubeInstagramDangerous Challenge

What to know and do →
Priority guidanceA timely conversation, settings check, or safety step is recommended.OngoingRecent or continuing reports meet our evidence threshold.

The 'Benadryl Challenge' and unsafe diphenhydramine use

Some videos encourage teens to take unsafe amounts of diphenhydramine to hallucinate. An overdose can cause seizures, abnormal heart rhythms, or death. Explain the risk plainly, and store medicines where they are not simply available.

Relevant to:TikTokYouTubeDangerous Challenge

What to know and do →
Review soonWorth reviewing or discussing this week.UpdatedReviewed and changed in the last 30 days.

Viral challenges on short-video feeds

An overview of the recurring class of dares that algorithmic feeds surface to children, with dedicated advisories on choking and pass-out dares, unsafe diphenhydramine use, and the heated squishy-toy trend.

Relevant to:TikTokYouTubeInstagramDangerous Challenge

What to know and do →
Review soonWorth reviewing or discussing this week.NewPublished in the last 30 days.

Heated squishy-toy trend and burn risk

Videos have encouraged children to microwave gel-filled squishy toys, best known as NeeDoh, to change how they squish. The sealed toy bursts and the scalding gel sticks to skin.

Relevant to:ToysTikTokYouTubeDangerous Challenge

What to know and do →
Review soonWorth reviewing or discussing this week.OngoingRecent or continuing reports meet our evidence threshold.

Persuasive design: infinite scroll, autoplay, and variable rewards

Feeds are engineered to maximize time on screen using the same variable-reward mechanics as slot machines, against a self-control system that is not finished developing.

Relevant to:TikTokYouTubeInstagramSnapchatCompulsive Design

What to know and do →
Review soonWorth reviewing or discussing this week.OngoingRecent or continuing reports meet our evidence threshold.

'Free Robux' generators and account theft

Sites promising free Robux ask a child to 'verify' with their login, then take the account — or trap them in endless survey pages that pay the operator.

Relevant to:RobloxYouTubeAccount Theft

What to know and do →
For awarenessUseful context; no immediate action is suggested.WatchingQuiet right now — we keep checking whether it returns.

Heavy screen use and the developing brain

Early, heavy screen exposure is linked to effects on sleep and attention, and to the displacement of the unstructured play and in-person time young children need.

Relevant to:YouTubeTikTokInstagramDevelopmental Harm

What to know and do →
For awarenessUseful context; no immediate action is suggested.WatchingQuiet right now — we keep checking whether it returns.

Disturbing content and adult comments on children's YouTube

Autoplay can carry a young child from familiar shows into look-alike content that is not for children, and comment threads under videos of children are used to make contact.

Relevant to:YouTubeInappropriate Content

What to know and do →
For awarenessUseful context; no immediate action is suggested.OngoingRecent or continuing reports meet our evidence threshold.

'Free V-Bucks' and free-skin phishing scams

Videos and sites advertise free V-Bucks or exclusive skins through a 'generator', then collect the child's Epic login or a parent's card details.

Relevant to:FortniteYouTubeFinancial Scam

What to know and do →