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All ages — often under 5

Toys: what parents should know

Not an app — the physical shelf. Toys reach a child years before any account does, and two things changed: some now hold real conversations over the internet, and a viral feed can turn an ordinary one into an injury. No age gate, no terms of service, no report button.

2 advisories for Toys

Review soonWorth reviewing or discussing this week.NewPublished in the last 30 days.

Heated squishy-toy trend and burn risk

Videos have encouraged children to microwave gel-filled squishy toys, best known as NeeDoh, to change how they squish. The sealed toy bursts and the scalding gel sticks to skin.

Relevant to:ToysTikTokYouTubeDangerous Challenge

What to know and do →
Review soonWorth reviewing or discussing this week.NewPublished in the last 30 days.

AI chatbot toys and unsupervised conversations

Plush toys with a microphone and a general-purpose model inside are marketed for children as young as three. In testing, some discussed sexual content and pointed children toward knives and matches.

Relevant to:ToysInappropriate Content

What to know and do →