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Instagram: what parents should know

Photo and video social network where secret 'finsta' accounts, DMs, and image sharing create privacy and sextortion risks for teens.

10 advisories for Instagram

Priority guidanceA timely conversation, settings check, or safety step is recommended.UpdatedReviewed and changed in the last 30 days.

Financial sextortion involving teens

Scammers may pose as peers, request an intimate image, and then demand money or threaten to share it. Tell your teen that they can come to you without punishment, and that paying rarely ends the threats.

Relevant to:DiscordInstagramSnapchatSextortion

What to know and do →
Priority guidanceA timely conversation, settings check, or safety step is recommended.OngoingRecent or continuing reports meet our evidence threshold.

Choking and pass-out challenges on video feeds

Videos may encourage children to choke themselves or hold their breath until they pass out. These behaviours can cause brain injury or death, and there is no safe way to try them. Ask whether your child has seen related content.

Relevant to:TikTokYouTubeInstagramDangerous Challenge

What to know and do →
Priority guidanceA timely conversation, settings check, or safety step is recommended.OngoingRecent or continuing reports meet our evidence threshold.

AI-generated explicit images of classmates

Some tools can fabricate realistic explicit images from an ordinary photo. Talk about consent, about reporting, and about what to do if your child — or a classmate — is targeted.

Relevant to:InstagramSnapchatDiscordInappropriate Content

What to know and do →
Review soonWorth reviewing or discussing this week.UpdatedReviewed and changed in the last 30 days.

Viral challenges on short-video feeds

An overview of the recurring class of dares that algorithmic feeds surface to children, with dedicated advisories on choking and pass-out dares, unsafe diphenhydramine use, and the heated squishy-toy trend.

Relevant to:TikTokYouTubeInstagramDangerous Challenge

What to know and do →
Review soonWorth reviewing or discussing this week.NewPublished in the last 30 days.

AI companion chatbots and teen attachment

Always-available AI companions and in-app assistants can foster real emotional dependency in teens, blur what is real, and have given harmful advice in documented cases.

Relevant to:SnapchatInstagramDiscordMental Health

What to know and do →
Review soonWorth reviewing or discussing this week.NewPublished in the last 30 days.

Group-chat bullying and exclusion

Bullying now runs through group chats — pile-ons, forwarded screenshots of private messages, and pointed exclusion that follow a child home on the phone in their pocket.

Relevant to:WhatsAppSnapchatInstagramDiscordCyberbullying

What to know and do →
Review soonWorth reviewing or discussing this week.OngoingRecent or continuing reports meet our evidence threshold.

Social media use and teen anxiety and depression

Heavy social media use is associated with worse mental health in adolescents — most strongly in girls — during a developmental window when sleep and self-image are already under pressure.

Relevant to:InstagramTikTokSnapchatMental Health

What to know and do →
Review soonWorth reviewing or discussing this week.OngoingRecent or continuing reports meet our evidence threshold.

Persuasive design: infinite scroll, autoplay, and variable rewards

Feeds are engineered to maximize time on screen using the same variable-reward mechanics as slot machines, against a self-control system that is not finished developing.

Relevant to:TikTokYouTubeInstagramSnapchatCompulsive Design

What to know and do →
For awarenessUseful context; no immediate action is suggested.WatchingQuiet right now — we keep checking whether it returns.

Heavy screen use and the developing brain

Early, heavy screen exposure is linked to effects on sleep and attention, and to the displacement of the unstructured play and in-person time young children need.

Relevant to:YouTubeTikTokInstagramDevelopmental Harm

What to know and do →
For awarenessUseful context; no immediate action is suggested.OngoingRecent or continuing reports meet our evidence threshold.

Second accounts ('finstas') and oversharing on Instagram

Teens often keep a second, 'real' account where they post more freely — and to a wider audience than they think, including their location, school, and daily routine.

Relevant to:InstagramData Privacy

What to know and do →